Acquiring and enforcing IP rights in emerging economies

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How do you build and manage a global IP portfolio and how do you enforce your IP rights in countries such as China, India, Turkey, UAE, the Ukraine, Russia, Vietnam and more? Werner Fröhling, chairman of EIRMA's Special Interest Group on Intellectual Asset Management, talks to Luke Collins, EIRMA Rapporteur, at the end of a meeting in December 2013 on the topic. You can watch the video here

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