Can R&D drive Business Strategy?


The World has become flat, hot and crowded and as a consequence, business is changing faster and more radically than ever. Innovation is the only way to survive and thrive in this challenging environment.

Round Table Meeting

27 September 2013, Düsseldorf, Germany

PDF Full Programme and Registration Form available here.


Everybody agrees that R&D should be aligned with the business, but what is R&D’s role in driving new business strategies? What role can and should R&D play in mastering the innovation challenge? How to take into account market/customer needs of the future without destroying the basis for (often unexpected) breakthrough? How to be aligned with the business whilst avoiding purely incremental innovation around existing offers? How to balance meeting short term business needs with developing long term opportunities?

In this Round Table meeting we will look at different industry sectors and compare their respective approaches to this challenge, in order to understand the key drivers of this issue and how experiences from one industry can be applied to another.

This meeting will build on the major issue which was discussed during the 2012 CTO Forum: CTOs have to navigate between short term business requests which are mostly incremental and vary quite broadly, and mid/long term focus on breakthrough innovation which has become a core driver of growth, performance and valuation. Low risk appetite of CEOs and resource limitations represent additional challenges. However CEOs are usually dissatisfied with the speed and breadth of innovation.

Issues addressed

  • What is R&D’s role in setting the corporate strategy?
  • Is R&D the corporate jester?
    How can we ensure that new R&D ideas are flowing into business strategies?
    How do we balance short-term needs with long-term opportunities?
    How do we turn corporate business strategies into something the R&D organisation can be aligned with?
    How do we build a culture in which R&D cares more about bringing innovation to market than inventing new gadgets?

Target Audience

Business and R&D managers & corporate strategists


Dr Joachim von Heimburg, EIRMA Individual Member, Innovation Architect, formerly Innovation Director/GM at Procter & Gamble and SABIC

PDF Full Programme and Registration Form available here.

To Register

 Please register before 17 September 2013

On-line Registration Form
If you wish to participate to this event, please complete the registration form as soon as possible but certainly before 17 September 2013.

Only e-mails related to this specific event will be sent to the adresses indicated.

The room rate per night is 189€ including breakfast, to be paid directly to the hotel.
EIRMA will book accommodation as required on behalf of participants.

Event's fee: €495,00 (VAT excl for all members except Belgian) - €598,95 (VAT incl for Belgian members)

The meeting registration fee covers the cost of meeting facilities, refreshments, dinner and lunch.



For payment by card, please communicate your card number, security code and expiry date to EIRMA in advance of the meeting.

We prefer payment by bank transfers but can also accept credit card (Visa, MasterCard or American Express) and cheques provided this is at no cost to the Association. All delegates will receive confirmation letters, including an invoice or receipt as appropriate.

Account N° 363-1073576-20
ING – Rond Point Robert Schuman 8 – 1040 Brussels - Belgium
IBAN: BE28 3631 0735 7620 - BIC: BBRUBEBB

For any further information, please contact Ms. Carine Ternest at EIRMA.
Tel.: +32 (0)2 233 11 81 - Fax.: +32 (0)2 231.08.35 -

Please give as much notice as possible if you are obliged to cancel. We will refund the registration fee for cancellations received 72 hours before the meeting. Unfortunately we have no control over the hotel’s cancellation policy and you may be required to make full payment for cancelled rooms that remain unused.
Names may be substituted at any time without charge.


  • Mr Luke Collins (Independent)
  • Mr Roger Dijkmans (VITO)
  • Mr Roberto Galante (SKF)
  • Mr Jo Geraedts (Océ)
  • Mr Heiner Grussenmeyer (Stora Enso)
  • Ms Aurélie Jablonski (EIRMA)
  • Mr Marten Jansen (Océ)
  • Ms Irene Janssen (TNO)
  • Prof Bengt Järrehult (Independent)
  • Prof Jacques Joosten (DSM)
  • Ms Minna Koivula (Kemira)
  • Mr Christophe Leynadier (Océ)
  • Dr Marco Matters (Philips)
  • Dr Laura Montagna (SKF)
  • Mr Bas Reuvers (Océ)
  • Mr Gerard Robijn (FrieslandCampina)
  • Ms Camille Roy (EIRMA)
  • Dr Tomonori Sekiguchi (Hitachi Europe Ltd)
  • Ms Maria Antonietta Solinas (ENI S.p.A.)
  • Dr Philippe A. Tanguy (Total)
  • Ms Carine Ternest (EIRMA)
  • Dr Sietse Van der Sluis (DSM)
  • Dr Fred van Ommen (Independent)
  • Dr Magnus Viström (Essity)
  • Dr Joachim von Heimburg (Independent)
  • Dr Rolf Zeppenfeld (Linde Gas & Engineering)


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