EIRMA Representatives' Round Table 2017


The Hollywood Model for Innovation: The new approach to funding R&D?

Representatives’ Round Table

26-27 January 2017, Hotel Tivoli Oriente, Lisbon, Portugal


Companies find it challenging today to justify long-term, risky R&D investments. What if you could hire teams that execute quickly on specific, short-term goals?

Henry Chesbrough compares the new world of R&D to Hollywood’s culture, in which producers, directors, actors, screenwriters, technical workers, and specialty subcontractors collaborate through a fluid network of partnerships and alliances.

This model is easily adaptable and it allows you to reassess constantly where to invest your money. Furthermore, it has been successfully replicated across different sectors, like designing apps or starting restaurant.

Is it time for the R&D community to consider a different financing model?

The outsourced R&D approach described by the Hollywood model raises a set of challenges, compared to traditional vertical R&D.

The Representatives’ Round Table will examine the experience of different sectors using this model, to provide insights in where it’s useful and how to implement it.


Issues addressed

  • How could the Hollywood model help R&D organisations to get the most from the new environment for collaborative innovation (Public-private partnerships, crowd sourcing, scientific challenges)?
    What skills do you need internally to make this work?
    How do you interact with the talent pool to ensure that you get the best people when you need them?
    In a highly outsourced model, how do you preserve continuity of knowledge and provide internal career path?
    Does the Hollywood model drive companies to become expert portfolio investors in new technologies to justify risky long term opportunities?

Target Audience

Senior R&D Directors and Managers, Innovation and Technology Managers, R&D Strategic Analysts, Financial managers and Internal Communications in R&D.
We encourage Representatives to come along with Leaders from their Business Units.


Carlos Härtel, EIRMA President, CEO, GE Germany & Austria and Director GE Global Research Europe

To Register

PDF  Programme and registration form  available here

For this event, you need to make your own room reservation.
The special EIRMA Group rate for the rooms is secured until 25 December2016!

PDF  Room reservation form

On-line Registration Form
If you wish to participate to this event, please complete the registration form as soon as possible but certainly before 18 January 2017.

In the case the paying entity has no VAT number, please indicate its Official Registration Number

Only e-mails related to this specific event will be sent to the adresses indicated.

A block booking of rooms for the nights of 25, 26 and 27 January 2017 at the Hotel Tivoli Oriente Lisboa at the price of 125€ (single room) - 135€ (double room) including breakfast.To book your room please complete the attached hotel registration form and sent it directly to the hotel.
To enjoy the EIRMA Group Rate please make your room reservation before 25 December 2016.

Event's fee: 685,00 € (VAT excluded) for members excluded Belgium - 828,85  (VAT included) for Belgian members

Early bird fee (valid until 16 December 2016) : 550,00 € (VAT excluded) for members excluded Belgium - 665,50  (VAT included) for Belgian members

The meeting registration fee covers the cost of meeting facilities, refreshments, dinner and lunches.

For payment by card, please communicate your card number, security code and expiry date to EIRMA in advance of the meeting.

We prefer payment by bank transfer but can also accept credit card (Visa, MasterCard or American Express). All delegates will receive confirmation letters, including an invoice or receipt as appropriate.

Account N° 363-1073576-20
ING – Rond Point Robert Schuman 8 – 1040 Brussels - Belgium
IBAN: BE28 3631 0735 7620 - BIC: BBRUBEBB

For any further information, please contact Ms. Carine Ternest at EIRMA.
Tel.: +32 (0)2 233 11 81 - Fax.: +32 (0)2 231 08 35 - cternesteirma.org

Please give as much notice as possible if you are obliged to cancel. we will refund 100% of the registration fee for cancellations received 2 weeks before the meeting, 50% of the registration fee for cancellations received 1 week before the meeting, 25% of the registration fee for cancellations received 3 days before the meeting.

Names may be substituted at any time without charge.

Specific diet, food allergies,.... Other important information.


  • Dr Peter Alberius (RISE, Research Institutes of Sweden)
  • Dr Anne-Christine Ayed (Tarkett)
  • Mr Laszlo Bax (Bax Innovation Consulting)
  • Prof Stefan Buchholz (Evonik Industries AG)
  • Ms Mériam Chebre (Total)
  • Mr Luke Collins (Independent)
  • Mr André Convents (Procter and Gamble)
  • Mr Christian Crews (Kalypso)
  • Mr Michel Crispi (EIRMA)
  • Ms Gabriele Dobenecker (Empa)
  • Dr Carlos Härtel (GE)
  • Ms Aurélie Jablonski (EIRMA)
  • Dr Kalle Kantola (VTT)
  • Dr Peter Kondos (Barrick Gold Corporation)
  • Dr Petr Krupansky (ComAp a.s.)
  • Dr Laurence Lamm (EIT RawMaterials GmbH)
  • Mr Remy Nicolle (Air Liquide)
  • Mr Marek Novotny (ComAp a.s.)
  • Mr José Enrique Román (Boeing)
  • Ms Laura Schlehuber (Kalypso)
  • Mr Chris Shilling (Independent)
  • Ms Carine Ternest (EIRMA)
  • Mr Mark Turrell (Vork & Orcasci)


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