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Understanding Customer Needs and Values

22.07.2011
Summary | Issues addressed | Target Audience | Chairwoman | To Register | Participants

Summary


“Soft science” (e.g. psychology, sociology and economics) in R&D is playing a more and more decisive role in defining the value of innovative products. This Round Table will provide answers for the following questions: How to be sure that the customer will pay for the innovation? Should organisations put research money on projects if we do not understand the customer behaviour? How to be fast and offer innovations with real value for the customer? How to understand true market and customer needs?

Issues addressed


• Define an R&D strategy with a customer focus
• Look at how the soft sciences are used in R&D organisations and how the information is fed back to the R&D
• Learn about different techniques in assessing customer values and needs
• Discover how the global companies respond to the sustainability (societal, ecological and economical) concerns of the customers
• Understand how large companies manage to adapt their global product to the needs of local customers
All these issues will be explored according to specificities of B2B and B2C.

Target Audience


R&D and Innovation Managers, Product Managers, R&D Marketing Managers.

Chairwoman


Ms. Sophie Rouilloux, Sensory & Behaviour Science Director, Danone Research

To Register

Detailed programme and registration form are available below.
Please return the registration form by mail or fax by 1 April 2011.

 Meeting Announcement

participants

  • Mr Francois Bertero (Dow Corning)
  • Mr Luke Collins (Journalist and Corporate Writer)
  • Dr Jaap de Jong (Océ)
  • Dr Yves De Weerdt (VITO)
  • Mr Rob Ijff (Philips)
  • Mr Rob Ijff (Philips)
  • Dr Cemil Inan (Arcelik)
  • Mr Jean-Yves Lamant (ArcelorMittal)
  • Mr Adrian Noke (Crown Holdings, Inc)
  • Mr Marc Pajon (Renault)
  • Ms Marja-Liisa Pihlström (EIRMA)
  • Mr Pierrick Rivière (Danone Research)
  • Dr Thomas Robinson (Swisscom (Schweiz) AG)
  • Ms Sophie Rouilloux (Danone Research)
  • Mr Murat Sahin (Arcelik)
  • Dr Bruno Smets (Philips)
  • Mr Hervé Suquet (Océ)
  • Ms Anne-Laure Tanguy-Boch (EIRMA)

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