Value Innovation Workshop


Value Innovation Workshop

15 September 2017, Brussels, Belgium


EIRMA member Phoreon is a pioneering nanotechnology company, based in the bio-incubator in Leuven, developing its own gold nanoparticles for diagnostic and therapeutic uses. The company adopted the Value innovation process to improve the efficiency and effectiveness of its R&D.

The Value Innovation process was developed by former Industrial Research Institute (IRI) president Dick Lee. It is a structured framework to help researchers understand and target innovations that address unmet customer needs; a practical method for implementing the strategic concept of Blue Ocean Strategy.

Implemented by the CEO, Pierre Saelen, Phoreon has used this method successfully (combined with insights from other Innovation methodologies) to plan its R&D programme. It has enabled them to establish a targeted set of research activities to increase the value proposition of its products.

PDF  Full Programme available here


Issues addressed

  • Identify where in the value chain an innovation can have a major impact, and whose needs it should meet
    Understand the attributes that drive differentiation to guide where and what to innovate on
    Create a contextual understanding of the market drivers for R&D
    Translate real customer needs into a tangible R&D programme

Target Audience

R&D Managers of EIRMA Member Companies seeking additional tools to drive improvements in their innovation processes.


Chris Shilling, Corporate R&D Coordinator, Phoreon

Suggested Preparation

The workshop is intended to be stand-alone and does not require specific preparation. If you would like to learn more about Value Innovations before attending, there are case studies and testimonials on the Value Innovations web site
The workshop will be illustrated using a real-life example where the Value Innovation process made a major difference for a product innovation. However, if you have a specific issue that you would like to use as a co-creation opportunity within the confidentiality rules of EIRMA then we would be happy to incorporate this into the workshop. Please contact the facilitator Chris Shilling to discuss this opportunity

To Register

PDF  Full Programme available here

PDF  registration  form available here


No block booking has been done by EIRMA.
You need to contact the choosen hotel directly.

PDF  List of suggested hotels


On-line Registration Form
If you wish to participate to this event, please complete the registration form as soon as possible but certainly before 5 September 2017. 

In the case the paying entity has no VAT number, please indicate its Official Registration Number

Only e-mails related to this specific event will be sent to the adresses indicated.

Please note that no block booking of rooms has been done by EIRMA.
You can find a list of suggested hotels on the webpage of the event.

Event's fee: 295,00 € (VAT excluded) for members excluded Belgium

                    356,95 € (VAT included) for Belgian members

The meeting registration fee covers the administrative costs, refreshments and lunch.

We prefer payment by bank transfer but can also accept credit card (Visa, MasterCard or American Express). All delegates will receive confirmation letters, including an invoice or receipt as appropriate.

Account N° 363-1073576-20
ING – Rond Point Robert Schuman 8 – 1040 Brussels - Belgium
IBAN: BE28 3631 0735 7620 - BIC: BBRUBEBB

For payment by card, if not yet done, please communicate your card number, security code and expiry date to EIRMA in advance of the meeting.

For any further information, please contact Ms. Carine Ternest at EIRMA.
Tel.: +32 (0)2 233 11 81 - Fax.: +32 (0)2 231 08 35 -

Please give as much notice as possible if you are obliged to cancel.

We will refund 50% of the registration fee for cancellation received 1 week before the meeting.
Names may be substituted at any time without charge.

Specific diet, food allergies....


  • Dr Thomas Balsano (Solvay)
  • Mr Luke Collins (Independent)
  • Mr Cédric Froidefond (Solvay)
  • Ms Nastja Glöckner (Fraunhofer Gesellschaft)
  • Dr Patrick Gloeckner (Evonik Industries AG)
  • Mr Robert Gresser (Solvay)
  • Ms Aurélie Jablonski (EIRMA)
  • Mr Roberto Martinez Neira (Independent)
  • Mr Xavier Revest (Solvay)
  • Mr Pierre Saelen (Pharma Diagnostics NV)
  • Mr Chris Shilling (Independent)
  • Ms Elbia Starling (NV Bekaert SA)


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