Workshop: How to successfully incubate new businesses


“How to successfully incubate new businesses”


13 March 2019,  hosted by Siemens Headquarters, Munich, Germany


PDF  Full Programme and Registration form available here

Incubating and scaling new businesses within large corporations has always been a significant challenge for innovation managers. There are few (if any) examples of significant new business segments that have been conceived, incubated and grown within one and the same company. Most new business within large corporations results from an acquisition and subsequent integration

This may be perfectly in line with a company’s strategy.

However, most self-respecting companies are not willing to entirely disregard their own innovation power. They are actively exploring ways to identify new business ideas, select the most promising ones, launch internal implementation projects and fund them until break-even is reached.

Since it typically takes at least 10 years to take an idea from incubation to break-even, such companies need not only a stable strategy, but also patience and endurance to protect such an investment against more urgent and short-term funding needs. This is especially true when adverse market environments translate into shrinking profits and budgetary pressure

A second challenge is to find the right set-up for such an “internal start-up”.

There are numerous other questions. For instance, what is a realistic target for internal incubation? And what role does venture capital funding play? Is it an effective way to engage early with a new startup company, with a perspective of acquiring it later on – thus avoiding the hassle of internal incubation? And to what extent does digitalization change the rules of the game?

Issues addressed

  • Can corporate be entrepreneur? What is actually the case for internal business incubation? 
  • What’s the best way from an idea to a business? How to go from a small idea through a well-installed process? How to nurture it and make it grow? 
  • How do you structure your incubations: should they be independent or internally driven? 
  • How do you motivate entities to cooperate when you legally separate them? 
  • What is the best way to get to a business segment size big enough to survive on its own? 
  • How can traditional industry learn from the digital one in terms of incubation?

Target Audience

Corporate Research Managers, Programme and R&D managers, Innovation managers, people responsible for creating new business within their company, Strategists, and anyone with operational responsibilities for innovation portfolio.  


Dr. Norbert Lütke-Entrup, Head of Technology and Innovation Management, Corporate Technology, Siemens

Accomodation: you need to make your own room reservation. The special EIRMA Group rate for the rooms is secured until 12 February 2019!  

PDF Room reservation form

On-line Registration Form

If you wish to participate to this event, please complete the registration form as soon as possible but certainly before 3 March 2019.

In the case the paying entity has no VAT number, please indicate its Official Registration Number

Only e-mails related to this specific event will be sent to the adresses indicated.

A block booking of rooms for the night of 12 March 2019 has been made at the price of €155 for a single room (breakfast included).
To book your room please complete the attached room registration form and sent it directly to the hotel.
To enjoy the EIRMA Group Rate please make your room reservation before 12 February 2019.

Event's fee: 350.00€

                    423,50€ (VAT included) for Belgian members 

The meeting registration fee covers the administrative costs, dinner and lunch.

We prefer payment by bank transfer but can also accept credit card (Visa, MasterCard or American Express). All delegates will receive confirmation letters, including an invoice or receipt as appropriate.

Account N° 363-1073576-20
ING – Rond Point Robert Schuman 8 – 1040 Brussels - Belgium
IBAN: BE28 3631 0735 7620 - BIC: BBRUBEBB

For payment by card, if not yet done, please communicate your card number, security code and expiry date to EIRMA in advance of the meeting.

For any further information, please contact Ms. Carine Ternest at EIRMA.
Tel.: +32 (0)2 233 11 81 - Fax.: +32 (0)2 231 08 35 -

Please give as much notice as possible if you are obliged to cancel.

We will refund 50% of the registration fee for cancellations received 1 week before the meeting.
Names may be substituted at any time without charge.

Information concerning the invoicing, specific food requirements....


  • Mr Linus Arnold (RISE, Research Institutes of Sweden)
  • Prof Martin Bader (Ingolstadt University of Applied Sciences)
  • Mr Dirk Bartels (Thyssen Krupp)
  • Dr Oliver Becker (ABB)
  • Mr Sybolt Brouwer (Umicore)
  • Prof Stefan Buchholz (Evonik Industries AG)
  • Mr Luke Collins (Independent)
  • Mr Mathis Dahlqvist (Grundfos)
  • Mr Renaud de Montaignac (LafargeHolcim)
  • Ms Céline Degreef (@MyCrowdCompany )
  • Mr Lars Deppe (Schaeffler Technologies)
  • Mr Gregor Gimmy (27pilots)
  • Mr Peter Haas (IMEC iNTERNATIONAL)
  • Mr Severin Haemmerl (Siemens)
  • Mr Imre Horvath (Solvay)
  • Ms Aurélie Jablonski (EIRMA)
  • Ms Susanna Killmayer (Siemens)
  • Mr Christoph Krois (Siemens)
  • Dr Petr Krupansky (ComAp a.s.)
  • Ms Corina Kuiper (Independent)
  • Ms Carina Leue-Bensch (Lufthansa Systems)
  • Mr Christophe Lévy (LafargeHolcim)
  • Dr Norbert Luetke-Entrup (Siemens)
  • Ms Camilla Malcher (Siemens)
  • Mr Florian Messner-Schmitt (Deutsche Bahn)
  • Dr Laura Montagna (SKF)
  • Mr Christophe Reithler (Tarkett)
  • Ms Eva Riesenhuber (Siemens)
  • Mr Matthias Roth (Siemens)
  • Mr Kerfegar Shroff (Philips)
  • Mr Henning Trill (Bayer)
  • Prof Vareska van de Vrande (Rotterdam School of Management, Erasmus University)
  • Mr Yves Van Rompaey (Umicore)
  • Mr Matteo Vecchio (Grundfos)
  • Ms Carrie Zhu (Grundfos)


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