issue 12 Winter 07

Risk and reward

Different types of innovation have different impacts. Starting a new business is usually a bigger risk with a bigger potential reward than launching a variant of an existing product line. In this eIQ, we look at two of the most potentially risky yet rewarding forms of innovation: changing your business model; and adding a service offering to an existing product-based company.

Our feature on changing business models explores some of the issues surrounding this most complex form of innovation, which necessarily impacts almost every part of an organisation. Fortunately, contributors to the special interest group meeting from which the feature is drawn provided some useful tools for thinking through some of the issues. One is a business model template, which helps people from different parts of a business come to a shared view of how it really works. The other is an 'innovation cube', which highlights some of the issues that occur at the boundaries between different aspects of business innovation.

This eIQ also includes contributions from two people dealing with, or trying to effect change, in their business environments. Our Day in the Life piece hears from Ellen de Brabander, vice president of research and development at Intervet, about how she tackled the management challenges of keeping her group on track while her company was being acquired by Schering Plough. And Andrew Dearing tells us about the millimetre by millimetre progress that is being made to edge the European Commission's R&D policies into line with the needs of industry and society - and what more needs to be done.

While we're on the subject of policy and measures, this issue also covers this autumn's wave of global innovation statistics from the Commission, OECD and others. The good news is that the scoreboards show that industry is investing more on R&D. The bad news, according to a robust piece from the author of our View from the Past is that using these scoreboards as a basis for policymaking is a bad idea - and has been for decades.

We round out this eIQ with a look at the benefits that younger managers gain from participating in EIRMA activities, and news of how a former president, a former astronaut and a current secretary-general will reshape the committee that guides Commission science policy.

Leif Kjaergaard, president
EIRMA

doi: eiq-2008-012-0001