EIRMA Insights 2018

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New: Upload the EIRMA's Insights 2017, a synthesis of recent activities:

EIRMA Insight is based on the discussions of senior industrial research and innovation practitioners at EIRMA meetings. 

Here you will find the EIRMA Insight of 2018:



Using the power of gamification


How do you get a globally dispersed R&D organization to work together more closely, to share and jointly develop ideas, and to give a voice to those who are not usually heard?

Mark Lostak, deputy vice president group R&D, Air Liquide, used an EIRMA Webinar in January 2018 to talk about how his company used gamification techniques (that is, tools and strategies borrowed from gaming) to achieve all of the above.

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